The Small Business Owner's Guide to Designing a Brand Identity
This guide is a five-phase brand identity and basic social media marketing model developed by Lori Evelyn Allan. The user-friendly, step-by-step design and social media marketing structure walks the designer and business owner through the branding process.
The goal is to support the growth and sustainability of small businesses.
"The brand identity process, though rigorous, is important to the success of a business."