What the guidebook is
A model that allows the brand identity process and social media marketing strategies to work together to support the growth and sustainability of a small business. The brand identity process, though rigorous, is important to the success of a business. The process is used to build awareness and extend customer loyalty over time. The process targets every opportunity for customers to choose one business over its competitors and pinpoints the best outreach tools to achieve that goal.
Who the guidebook is for
The process can be applied to small businesses, organizations, and start-ups that wish to excel in their brick-and-mortars and/or online.
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